Di tulisan kali ini, saya ingin berbagi pengalaman dan hal penting yang saya pelajari, saat berpindah haluan karir menjadi seorang UX Designer atau Product Designer (selanjutnya untuk lebih simpel, saya gunakan sebutan Product Designer ya). Lumayan banyak yang bertanya tentang hal ini, terutama setelah mengetahui bahwa sebelum menjadi seorang Product…

Membuat produk lebih simpel (yang disukai pengguna) dengan mengadopsi Laws of Simplicity-nya John Maeda — Setiap kali berbicara tentang mendesain sesuatu, kata “Simpel” selalu muncul. Orang mengkaitkan Simpel dengan pengalaman yang baik. “Ribet banget,” keluhan banyak pengguna misalnya saat dihadapkan dengan interface baru dari hasil redesain suatu layanan yang telah ada. Apa sih simpel itu? Kata John Maeda, “Simplicity is about adding the meaningful and…

Sembilan prinsip dasar yang perlu diketahui untuk membangun landasan experience yang baik. Bagian 2 — Dasar-Dasar UX Design dari Kitab UX Design. — Desain yang baik dan tiga aspek otak Desain yang baik, menurut Don Norman, menyentuh tiga aspek: Visceral, Behavioral dan Reflective. Visceral adalah tentang apa yang dirasa oleh panca indra pengguna: apa yang dilihat, didengar, dan jika menyangkut produk fisik, bisa mencakup apa yang diraba, dirasa dan dicium. Behavioral terkait usability: kemudahan dalam menggunakan produk untuk membantu pengguna…

I recently had a trip to the City of Gold, Dubai. The 7–8 hours flight experience was bad because I got middle seat at the emergency door. But when I landed and opened Uber app, the service was there! I felt joy. It’s like meeting my long lost friend. I…

First of all, if you’re not familiar with design metrics, you can search HEART framework. HEART – Happiness, Engagement, Adoption, Retention and Task Success. It’s a way to measure the success of your design. “Why do I need to measure,” you might ask. You need to have some kind of…

Over time, product becomes more complex. The irony of using design method like Design Sprint, that takes business goals seriously (together with user needs and technology feasibility), we end up adding more stuffs to grow the business. Let’s take the popular super-app Grab. Started with a ride-hailing service, now you…

Almost with any product, users need to make a decision to choose something. I got interested in the world of decision making (and Behavioral Economics) after I read Dan Ariely’s Predictably Irrational and Barry Schwartz’s Paradox of Choice), and I could see how it helps me to design a better…

“We should celebrate failure, that’s how we learn,” someone says. But then the same person would also say “We can’t afford to fail. When we launch the product, it needs to be successful.” This kind of manager (I don’t use the term leader here) confuses people. Celebrating failure and can’t…

Non-designer Product Design Managers need to improve the way you communicate with designers. When you try hard to look as if you understand design, you just confuse the designers. Some things that I’ve heard from non-designer Product Design Manager, and how you can improve (so you can look smarter): “Make…